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  • UK Fulfilment

How to Improve Your eCommerce Business’s Average Order Value (AOV)

How to Improve Your eCommerce Business’s Average Order Value (AOV)

In 2023, with the eCommerce market continuing to ever grow, along with the increasing online competition, being able to improve your eCommerce business’s average order value is key to enhancing sales and ultimately profits. AOV can be improved using various techniques, and the more methods used obviously the higher the chance to you have of improving your AOV.

Cross-Selling and Upselling

Offer related or complementary products to customers while they are browsing or during the checkout process. Recommend higher-priced items or bundles that add value to their purchase.

Product Bundling

Create bundles or packages that combine multiple products at a slightly discounted price compared to buying each item individually. This incentivizes customers to spend more to avail the bundled deal.

Volume Discounts and Free Shipping Thresholds

Set minimum order thresholds for free shipping or provide volume discounts for larger purchases. This motivates customers to add more items to their cart to reach the desired threshold.

Loyalty Programs

Implement a loyalty program where customers earn points based on their purchases. Offer rewards or exclusive discounts for customers who reach certain spending milestones.

Limited-Time Offers and Flash Sales

Create a sense of urgency by running limited-time promotions or flash sales, where customers can receive discounts or special offers if they make a purchase within a specific timeframe.

Product Recommendations

Utilize personalized product recommendation engines that suggest additional items based on customers' browsing history, purchase patterns, or preferences. This can encourage customers to explore and add more products to their order.

Post-Purchase Upsells

After a customer completes their purchase, offer them an additional, relevant product at a special price. This can be presented on the order confirmation page or through follow-up emails.

Enhanced Product Descriptions

Optimize your product descriptions to highlight the value and benefits of the products you offer. Provide comprehensive details, high-quality images, and customer reviews to instil confidence and encourage customers to spend more.

Tiered Pricing

Create multiple pricing tiers based on different product variations or levels of service. This allows customers to choose a higher-priced option that includes additional features or benefits.


Incorporate gamification elements, such as progress purchase bars or rewards, to encourage customers to increase their order value, for example, offer a free gift or discount for reaching a specific spending threshold.

It is important to monitor and analyse the data and feedback you receive from your customers and the impact of these strategies on your average order value, and continuously test different approaches. This is in order to optimise your best strategies in order to improve your overall average order value.

If you are an eCommerce business who is looking or continuing to focus and drive sales and want to cut costs and time spent fulfilling your customer's orders please reach out to UK Fulfilment for a free quote, and see if you may be able to not only reduce costs but also offer your customers a better service.



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