Whilst winter is usually the prime time for eCommerce sales for most businesses, due to Black Friday, Cyber Monday and Christmas, Summer can also be a great season for eCommerce businesses to boost their sales by offering products that appeal to customers during this time of year. If your eCommerce business flourishes in winter, but sees sales dip in summer, it may be worth diversifying the products you sell to increase sales in the summer downturn.
Here are some product categories that tend to sell well online in summer:
Outdoor Gear and Apparel
With the warmer weather and longer days, people tend to spend more time outdoors during summer. eCommerce businesses that sell outdoor gear and apparel, such as camping gear, hiking boots, swimwear, and sunglasses, are likely to see an increase in sales.
Home and Garden Products
Summer is a popular time for home and garden improvements, such as landscaping and outdoor living spaces. eCommerce businesses that sell home and garden products, such as patio furniture, outdoor decor, and gardening tools, are also going to see an uplift in sales volume.
Travel Accessories
This a great year round eCommerce niche to sell in as people travel year round, however there is also an uplift in travel during the summer months, whether it's for vacations or weekend getaways. eCommerce businesses that sell travel accessories, such as luggage, travel pillows, and travel-sized toiletries, should have increased interest and sales over the summer months.
Beauty and Personal Care Products
Another ideal year round eCommerce niche as cosmetics are used all year round, along with most cosmetic products being repeat purchase products and also usually small and compact to post to keep costs low. However the summer season brings with it a focus on self-care and looking good, and eCommerce businesses that sell beauty and personal care products, such as sunscreen, self-tanning products, and hair care products, are again going to see a boom over summer.
Fitness and Health Products
Along with the January health kick season, another prime time sales period for the health and fitness industry is summer as people are also focused on getting in shape during the summer months. eCommerce businesses that sell fitness and health products, such as workout gear, supplements, and yoga mats should again have an uplift in volumes.
Food and Beverage Products
A good niche year round depending on the type of product, but summer another a popular time for outdoor barbecues, picnics, and parties. eCommerce businesses that sell food and beverage products, such as grilling supplies, snacks, and beverages may see increases, along with any wedding or party specific products.
Above are just a few brief examples of the types of products that tend to sell well online during the summer months. eCommerce businesses that offer products that appeal to customers during this time of year are more likely to succeed in the highly competitive eCommerce landscape, and also cover their drop in sales volumes from the more profitable winter months.
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