eCommerce Trends in 2023
The eCommerce market is only continuing to grow and expand as barriers to entry fall and the ability to sell online becomes more and more accessible. With this growth, there are possible new developments in the market that could re-shape the future of e-commerce in 2023:
Increased Adoption of Voice Commerce
As smart speakers and voice assistants, like Amazon's Alexa, Google's Home and Apple's Siri become more widespread, consumers will increasingly use voice commands to make purchases online. This could lead to an increase in the number of voice-activated shopping experiences, and voice-enabled payment methods, which eCommerce businesses should adopt in order to stay up to date with the market.
Augmented Reality Shopping
Augmented Reality and VR technology has already been used by retailers to provide virtual try-on experiences and to allow customers to vizualize products in their home before buying. This is already utilised in the fashion industry, giving you the ability to see the clothing or accessories already on you before you purchase, giving the customer more confidence that the product id the right option for them. As the technology improves further, it is likely that more retailers will adopt AR & VR to enhance the online shopping experience and make it more immersive.
Personalised Shopping Experiences
With advances in data analytics and AI, eCommerce businesses and retailers can increasingly leverage consumer data to personalise the shopping experience. This could include personalised product recommendations, targeted marketing messages, and customised pricing based on consumer behaviour.
Social media platforms are increasingly becoming a hub for online shopping. Platforms like Facebook, Instagram, Pinterest and now TikTok have already introduced shopping features that allow users to buy products directly from their feeds. As social commerce becomes more integrated into the shopping experience, we can expect to see more retailers investing in social media marketing and e-commerce. This can help drive sales for your online business, as it reduces the number of steps the customer has to take from seeing to purchasing the product.
Sustainability and Ethical Consumerism
Consumers are becoming more conscious about the impact their purchases have on the environment and society. In response, retailers are increasingly adopting sustainable practices and ethical sourcing, and promoting these values to consumers. In 2023, we can expect to see a continuation of this trend, with more retailers emphasising sustainability and ethical consumerism as a key selling point.
Overall, the future of e-commerce in 2023 is likely to be characterised by greater personalisation, immersion, and integration with emerging technologies. eCommerce businesses and retailers who can provide a seamless and enjoyable shopping experience, while also prioritising sustainability and ethics, are likely to be the most successful in this evolving landscape.